Why Are Third-Party Cookies Being Phased Out, and What Will Replace Them?

By Olasubomi Gbenjo

Published 1 day ago

What will the internet look like once third-party cookies are removed once and for all?

Key Takeaways

Third-party cookies silently track and share your online activities with advertisers to personalize ads.
Privacy concerns have led to the phasing out of third-party cookies and the introduction of compliance standards.
Advertisers will shift to contextual ads, first-party data collection, and predictive analysis to provide personalized experiences without compromising privacy.